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It’s been over a year working with Adsense. Today I want to share (specially with the noobs) 15 Adsense Tips I Wish Someone Gave Me When I First Started

1 - Read the Adsense TOS and the Program Policies. READ the whole thing, and make sure you’ve understood what it says.

2 - Don’t cheat. If you cheat, you’ll eventually get banned.

3 - When in doubt, ask the Adsense team.

4 - Content is king, but without traffic it won’t make you any money. Getting traffic is the harder part of the job.

5 - Most of the Adsense ebooks, systems, programs, courses and seminars out there are cr*ap. Don’t waste your money on those unless someone you know and trust says it is worth trying.

6 - Sites about mesothelioma and other hyped “high paying keywords” won’t make good money because nobody is interested in visiting sites about that.

7 - You CAN make good money from Adsense in free blog services. If you have a good, useful and interesting site it doesn’t matter if it’s hosted on blogspot. But, if you choose to do this, I would recommend that you get your own domain, and having an up to date back up of all your posts and comments. That way, if you ever get problems, you can be back on the game in no time.

8 - PRL articles and ebooks can be a good source of inspiration for your own articles. I’m not talking about re-writing them, but using them as a starting point. They’re usually full of good keywords, and they come in packages that makes sense for the reader, grouped by similar topics.

Take your PRL pack, read your articles, make a list of keywords and topics/titles, do a little research on the net. Then you’ll be ready to create your own, unique articles.

9 - SEO (search engine optimization) helps a lot. Learn about it as much as you can, but don’t over do it. Remember, humans will use your site.

10 - It can take as long as 2 years of hard work to reach a nice daily income.

11 - It’s important to test different ad placements, colors and sizes. Don’t just dump your Adsense code in your pages and hope for the best. Try different combinations and use Adsense channels to track the results.

12 - The horizontal skyscraper (728×90), placed under your header, can convert really well. Sometimes, even better than in-content blocks.

13 - It’s better to have more than one site with Adsense. This way, if one site goes down - due to Google filters, hosting problems or whatever - you won’t see your income dropping to zero. Just don’t build more websites than you can manage properly.

14 - If you’re going to write your own content, finding a good, profitable niche that suits you is hard work. But it’s even harder to create good content about a topic that you don’t care about.

15 - Regularly updated content is really important. Blogs tend to rank well because they are updated more frequently than websites.

What about you? What you wish someone told you when you first started with Adsense?

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PayPal is the biggest name in single online payments

Auction website eBay has pulled its US advertising from search engine giant and adversary Google.

The move comes after Google angered eBay with a provocative decision to hold an event on the same evening as eBay’s annual merchants’ conference.

Google’s party was aimed at attracting attention away from eBay’s payment system PayPal to its own card processing service, analysts say.

EBay spends an estimated $25m (£12.6m) a year advertising on Google in the US.

This makes eBay potentially the biggest single user of AdWords, Google’s advertising system that shows adverts based on words in web searches and the biggest money-spinner for the internet search engine.

Disappointed

“This is part of an ongoing experiment to look at how we market across all media channels,” said eBay spokesman Hani Durzy.

It was a clever-dick marketing tactic from Google that has gone wrong
Ian Maude, Enders Analysis

But he admitted the company were disappointed over Google’s plans to host a rival function in an attempt to build market share for its Google Checkout payments service, which was launched in the US last year and became available in the UK in April.

“We don’t view that kind of activity as an appropriate activity for one partner to do to another,” he said.

Google hoped to alert PayPal users who would have been in Boston attending the eBay Live annual seller event to its own service, according to market experts.

It could also have been seen as part of an effort to get eBay to accept Google Checkout, currently banned on the online auctioneer’s site.

But in a contrite manner, Google cancelled its rival function a day before it was due to happen and stated on its blog: “After speaking with officials at eBay, we at Google agreed it was better for us not to feature this event during the eBay Live conference.”

Empty threat?

Analysts believe that after negotiations, eBay will once again be advertising on Google, which accounts for more than 50% of search queries in the US and 80% in Europe.

“It was a clever-dick marketing tactic from Google that has gone wrong,” Ian Maude, analyst at media and telecom consultancy Enders Analysis, told the BBC.

“EBay is the dominant player in the online payments market with PayPal and they have reacted very badly to the stunt, feeling that Google is trying to park their tanks on their lawn.”

He said eventually this battle will be resolved, but added: “There certainly will be other conflicts as the industry consolidates in areas such as digital advertising and others.”

Analyst: ‘The two companies have been on a collision course for a long time’

EBay Inc. has pulled all of its advertising from Google Inc.’s U.S. network in what is widely seen as punishment for trying to crash eBay’s user conference in Boston this week.

The move exposes the widening rift between eBay and Google, as they increasingly compete on new products, making a public showdown inevitable, according to analysts.

“We’ve seen that the two companies have been on a collision course for a long time,” said Derek Brown, an analyst for Cantor Fitzgerald. “This seems to be the latest and most bizarre twist.”

San Jose’s eBay cut its advertising Monday shortly after Google unveiled plans for a party in Boston to hawk its online payment service, Google Checkout. Attendees of eBay’s user conference, eBay Live, which starts today, were all invited for free drinks, food and massages.

Called the Google Checkout Freedom Party, the event was intended to lobby eBay to start accepting Checkout, a rival to eBay’s PayPal. Since Checkout premiered last year, eBay has banned it from its online marketplace, saying that the Google service had yet to prove itself in terms of fraud protection.

Hani Durzy, an eBay spokesman, declined to say whether his company pulled advertising on Google in retaliation for the party. But he did voice disappointment in Google for the event, saying, “We didn’t think it was the way for one partner to treat another.”

On Wednesday, Google canceled the party, a day before it was to take place at the Old South Meeting House, just a short trolley ride from eBay Live at the Boston Convention & Exhibition Center. Google explained the decision in a blog posting, saying: “eBay Live attendees have plenty of activities to keep them busy this week in Boston, and we did not want to detract from that activity. After speaking with officials at eBay, we at Google agreed that it was better for us not to feature this event during the eBay Live conference.”

Durzy, who said eBay was pleased by the cancellation, cast the abrupt advertising freeze as an experiment, albeit far larger in scale than usual. Money that eBay had been spending on Google is being used to advertise elsewhere online, he said, to see if other sites offer better financial returns.

For years, eBay has been Google’s biggest U.S. advertiser, making the shift in its marketing strategy all the more remarkable. Anytime Google users searched for a Beanie Baby, antique chair or Sony PlayStation, an eBay ad would almost inevitably appear near the results.

EBay’s ads showed up on Google 188.3 million times in March, according to comScore Networks, more than double the number run by Target, the No. 2 Google advertiser.

Whether Google will suffer financially because of eBay’s withdrawal is unclear. Nor is it known whether eBay or its merchants will take a revenue hit because of the change in strategy.

Google’s boundless ambitions are generating increasingly aggressive responses from its rivals. For instance, Microsoft Corp. is trying to derail Google’s pending $3.1 billion acquisition of online advertising firm DoubleClick by complaining to the Federal Trade Commission about antitrust concerns.

EBay’s relationship with Google is highly complex. At the same time they are feuding, and competing in online payments and instant messaging, they are cooperating on a multi-pronged deal overseas in which Google is placing its ads on eBay, among other things.

In any case, eBay Live is frequently a stage for drama, and not just with Google. Alibaba, an eBay rival in China, found out the hard way at eBay Live last year in Las Vegas.

It had rented a restaurant in the hotel where eBay Live was holding a party.

An eBay executive who found out tried unsuccessfully to rent the restaurant from under Alibaba, according to an Alibaba executive and a hotel employee present during the animated discussion. The eBay executive eventually forced Alibaba to remove all of its signs.

Brown, the analyst, who spoke by telephone from Boston, where he was attending eBay Live, said that Google’s retreat from hosting a party in Boston doesn’t end its differences with eBay.

“I have a difficult time believing that this resolves the showdown that seems to be coming,” he said.

Google will limit the length of time it holds personally identifiable data

Google is to cut the length of time it holds users’ personal search data.

The move comes in response to a data protection group that wrote to the firm questioning its privacy policies.

The European advisory body, called Article 29, said Google’s current data retention practices could be breaking European privacy laws.

The search giant has said it will now keep personally identifiable search data for 18 months rather than the previous period of 18 to 24 months.

We are committed to data protection principles that meet the expectations of our users in Europe and across the globe
Peter Fleischer, Google

Google currently collects and stores information from each search query, holding information about the search query itself, the unique PC address (known as an IP number), and details about how a user makes their searches, such as the web browser that is being used.

The company says it needs this information to improve its different services and to help fight threats such as fraud, spam and malicious attacks, and to aid “valid legal orders” from law enforcement agencies.

It keeps this information for a set period before “anonymising” it - disconnecting the data from an individual.

New policy

However, some are worried that this collected data from Google and other search engines may be infringing on civil liberties.

In May, working group Article 29, made up from data protection commissioners from around the EU, wrote to Google expressing particular concern over the length of time personally identifiable data was being retained on the company’s servers.

It said the search engine’s policy did not appear “to meet the requirements of the European legal data protection framework”.

Google

What search engines know

In a response to Article 29’s letter, Google’s global privacy counsel Peter Fleischer responded: “We are committed to data protection principles that meet the expectations of our users in Europe and across the globe.”

He said that Google believed their current policy complied with data protection law, but admitted a shorter period of data retention than existed at present was possible.

Mr Fleischer wrote: “After considering the working party’s concerns, we are announcing a new policy: to anonymise our search server logs after 18 months, rather than the previously-established period of 18 to 24 months.”

He said that the company could still “address our legitimate interests in security, innovation and anti-fraud efforts” within the shorter period.

However, he added that “we also firmly reject any suggestions that we could meet our legitimate interests… with any retention period shorter than 18 months”.

Article 29 has said it will “carefully study” Google’s letter, and will discuss it at its next session taking place on 20 and 21 June.